HOTEL BRANDING
Brief
Restore abandoned Bhangarh Fort in Rajasthan into a luxury hotel.
Restore abandoned Bhangarh Fort in Rajasthan into a luxury hotel.
Solution
Change the negative connotations and the tales associated with the fort being the ‘most haunted place in India’, and instead encourage a re-telling of the tale through the guests individual experiences during their stay.
Change the negative connotations and the tales associated with the fort being the ‘most haunted place in India’, and instead encourage a re-telling of the tale through the guests individual experiences during their stay.
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