HOTEL BRANDING
Insights
A student project to restore abandoned Bhangarh Fort in Rajasthan into a luxury hotel.
Challenge
Negative connotations and tales associated with the fort being ‘the most haunted place in India’.
Solution
The central idea encourages a re-telling of the tale. The guests build their own narrative during their stay. The logo uses the two T’s to build a frame, this framework is represented in the square imagery used, giving us an insight into the experiences and pieces that will build the guests own tale. Piece by piece their story is told and formed.
A student project to restore abandoned Bhangarh Fort in Rajasthan into a luxury hotel.
Challenge
Negative connotations and tales associated with the fort being ‘the most haunted place in India’.
Solution
The central idea encourages a re-telling of the tale. The guests build their own narrative during their stay. The logo uses the two T’s to build a frame, this framework is represented in the square imagery used, giving us an insight into the experiences and pieces that will build the guests own tale. Piece by piece their story is told and formed.
Disclaimer: Some images have been borrowed for personal use in these designs from Dezeen, Pinterest and the wider web.