A student project rebranding Brick Lane Vintage Market.

To update their look from outdated to contemporary in order to better communicate with their target audience.
The design embraces the uniqueness of both vintage clothes and the individuals who might visit the space. The name I came up with, Oddity, fully encapsulates the whole essence of the brand. The oddly shaped hand-drawn logo, playful colour palette and tone of voice all appeal to the brands broad audience, encouraging them to find and
embrace their individual style.

Disclaimer: Some images have been borrowed in this project for personal use, from: @iconaccidental @collectiveframes Pintrest: 3women,, nylon ( 
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