BRAND IDENTITY
Insights
A start-up networking investment company, who want to bring a personal touch back to investing.
Challenge
Creating a central idea that encapsulated both their fun and professional approach to investing. Appealing to both investors and innovative startups.
Solution
The branding focuses on personal connections. The logo uses two C’s as a form of connection. The t joint in the double c’s gives a sense of pieces coming together, highlighting their focus on really knowing the people and brands they are working with, setting them apart from digital and impersonal networking investment firms. I created the tagline ‘Connections beyond numbers’, a memorable phrase that resembles all aspects of the brand.
A start-up networking investment company, who want to bring a personal touch back to investing.
Challenge
Creating a central idea that encapsulated both their fun and professional approach to investing. Appealing to both investors and innovative startups.
Solution
The branding focuses on personal connections. The logo uses two C’s as a form of connection. The t joint in the double c’s gives a sense of pieces coming together, highlighting their focus on really knowing the people and brands they are working with, setting them apart from digital and impersonal networking investment firms. I created the tagline ‘Connections beyond numbers’, a memorable phrase that resembles all aspects of the brand.
