![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/6ffbb589-6313-4aaf-a1ed-4af8841bc3c7_rw_1200.png?h=29d968863cc681934415d5de9059a8e5)
BRAND STARTUP
Brief
A student project. Produce a brand identity for a start-up coffee shop in London, offering an experience beyond chain coffee shops.
Challenge
A unique brand identity needed to be formulated, making & Coffee stand out from its competitors.
A student project. Produce a brand identity for a start-up coffee shop in London, offering an experience beyond chain coffee shops.
Challenge
A unique brand identity needed to be formulated, making & Coffee stand out from its competitors.
Solution
Through focusing on the aspect of being more than your usual coffee shop, the design appeals to a broad audience targeting all the other activities that the space functions for. Together, an inviting hand-drawn logo and contemporary colour pallet reinforce this concept.
Through focusing on the aspect of being more than your usual coffee shop, the design appeals to a broad audience targeting all the other activities that the space functions for. Together, an inviting hand-drawn logo and contemporary colour pallet reinforce this concept.
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/0a40c860-02eb-4638-95ec-be6ed8dbb6f9_rw_1920.png?h=9fe7fbff29336e064ee354f81b55c682)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/e6a33911-f903-4cba-af51-ad91e05d08d9_rw_1920.png?h=84e8fddd930a04ffb570be6053eaf8f3)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/9a870626-d5a2-4e3a-b3bf-a32324e3bca5_rw_1920.png?h=53d332bd60b4b61a3538e7f1455d0b06)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/fe9bcab9-bf4a-496d-a0fc-c6f3b5900163_rw_1920.png?h=6bec66d3f0e611d08f8f3dec951250a3)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/ec664cf0-9ef8-4b49-9ccc-e31a2b3555bc_rw_1920.png?h=ff6a1f5e9225215da93b597dbbee5953)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/3fb67fef-13cd-48f5-9758-739ee10f083b_rw_1920.png?h=d713aa295a96d1cd75f3e9a5523d38e9)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/fdc31769-c383-483a-a18d-a8bfb18cadb5_rw_1920.png?h=ed3a8b7b9bdcec2a532016fd0b582d81)
![](https://cdn.myportfolio.com/92930c00-3290-42cb-ace7-521351e05f5b/d6071a52-47e5-462e-bf27-1508872cd380_rw_1920.png?h=4352f32177e281cbd2bc1bcdbaf919c0)